About Us

 Our Raw Story

Welcome to Heel Society

Hi, I’m Emily, the founder of Heel Society. This brand is an homage to my younger self—the 16-year-old girl who worked hard at two casual jobs while navigating school. Each month, I’d treat myself to a new pair of shoes from Chadstone Shopping Centre, spending all my hard-earned money on styles that made me feel powerful and confident. Of course, my father would always give me a lesson in finances, but I’d always find a way to hide the receipts and keep the excitement alive!

What I’ve always loved about fashion is how it makes you feel—whether it’s a boost of confidence or the joy of expressing yourself, fashion has this magical ability to evoke emotions. It’s about more than just clothes or accessories; it’s a way to tell your story and show up in the world authentically. For me, that story has always been rooted in self-expression.

But my love for fashion didn’t stop with shoes. Over the years, I developed a deep appreciation for jewelry—how it can add that perfect touch of personality and elegance to any outfit. I began to see the potential for combining the two—shoes and jewelry—in a way that would allow for even more self-expression. Both are powerful forms of personal style, and together, they create an opportunity to elevate every look and tell a more complete, authentic story.

When I started Heel Society, I knew I wanted to create something that wasn’t just about shoes or jewellery alone. I wanted to combine these two passions to form a brand that celebrates the power of fashion to help you feel like the best version of yourself. Fashion is personal, emotional, and sentimental, and it’s all about embracing who you are and expressing it boldly.

Our mission at Heel Society™ is to design original, versatile pieces that empower our customers to create and style their own unique version of our shoes. With our "Chained-Up" collection, we’ve introduced a design that can be wrapped and styled in countless ways, allowing our customers to explore their creativity and express themselves freely—just like our founder. At Heel Society™, we believe in the power of individuality and self-expression, offering endless possibilities to transform each piece into something uniquely their own.

Fast forward 11 years, and Heel Society has become more than just a brand—it’s a community built on creativity, authenticity, and empowerment. Today, I’m excited to share my passion for both shoes and jewelry with you, and I hope you’ll join me in celebrating the freedom to express yourself through the things you wear.

Thank you for supporting Heel Society, and welcome to a space where fashion, self-expression, and the art of combining shoes and jewelry come together to tell your unique story.

EMILY xx